Jerry Seinfeld is set to star in, write, direct and produce a Pop-Tarts origin story inspired by one of his routines — not that there’s anything wrong with that.
Netflix has acquired the rights to the comedy feature film “Unfrosted,” which will tell the story of the invention of the sugary breakfast pastry, according to Deadline.
The film was inspired by one of Seinfeld’s bits in his 2020 Netflix special “23 Hours to Kill,” in which he recalled that, at age 8, “the back of [his] head blew right off” when he first saw Pop-Tarts in a grocery store.
“I was in the supermarket with my mother and I was like, ‘Hold up, hold up — what the hell is that?’ ” Seinfeld, 67, enthusiastically recalled in the bit. “When you open the packet, there’s two. Why? One’s not enough; three is too many — that’s why. It was perfect. Perfect vision of the future from Kellogg’s.”
Seinfeld, who co-wrote the film with Spike Feresten and Barry Marder, explained that the project came to fruition during the coronavirus pandemic. “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness,” he told Deadline. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
In a 2012 New York Times interview, Seinfeld expanded on his Pop-Tart bit as he explained his joke-writing process.
“How did they know that there would be a need for a frosted, fruit-filled, heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?” he asked.
“To waste this much time on something this stupid, that felt good to me,” he added.
Representatives for Netflix, which reportedly hopes to begin production on the project in the spring of 2022, did not return a request for comment from The Post.
The film comes after Netflix made a 2019 global deal to stream episodes of his classic sitcom “Seinfeld” for five years beginning in late 2021.
While Seinfeld apparently kept busy cooking up the Pop-Tart project during the COVID-19 crisis, he — like many other stand-up comics — was sidelined from doing stage work during that time. However, he returned to the spotlight with a set at the reopening of Gotham Comedy Club in April.
“Comedy is more than just interesting and amusing. It, like, changes your mood,” he said during the gig. “It’s one of the few things that really can change how you feel and give you a little bit of real relief.
“In the moment of a laugh, you forget every problem you’ve ever had,” he added.